Featuring spoken word artist Timothy DuWhite 'Ready to Rise' is a love letter to New York and celebrates the power of sport and its ability to unite us. Across this campaign we told the inspirational stories of three young New Yorkers and what playing soccer brings to their lives.

Client: NYCFC x Etihad Airways
Agency: Milkmoney
Creative Director (s): David Ranson & Ethan McLean

Director: Madeline Kelly
DOP: Htat Htut
Edit: Tim Goddard
Post Producer: Luke Fraser
Colour: George Neave @ Coffee and TV
Sound: Squeakyclean
Composer: Peter Mauder