• Featuring spoken word artist Timothy DuWhite 'Ready to Rise' is a love letter to New York and celebrates the power of sport and its ability to unite us. Across this campaign we told the inspirational stories of three young New Yorkers and what playing soccer brings to their lives.

    Client: NYCFC x Etihad Airways
    Agency: Milkmoney
    Creative Director (s): David Ranson & Ethan McLean

    Director: Madeline Kelly
    DOP: Htat Htut
    Edit: Tim Goddard
    Post Producer: Luke Fraser
    Colour: George Neave @ Coffee and TV
    Sound: Squeakyclean
    Composer: Peter Mauder

  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise
  • NYC FC x Etihad : Ready to Rise

NYC FC x Etihad : Ready to Rise

creative